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The Big Leagues taste like … Grape.

The realm of the Little League field has few treasures to offer, but is definitely nestled in the wooden shelves of the rickety  concession stand. Parents may think, “Hey is that chewing tobacco for sale back there?! And do you sell beer, too?” But alas, ’tis just your friendly strawberry tobacco mockery, named Big League Chew. The shredded bubble gum, designed as a healthier alternative to chewing tobacco (a rampant habit among baseball players), first made its mark in 1977 as the brainchild of Rob Nelson and Jim Bouton — two former ballers themselves. According to SI, Big League Chew chomped up $18 million in its first year on the national market in 1980. Since, new flavors have emerged since the pink “Outta Here Original” flavor including “Groundball Grape,” “Wild Pitch Watermelon” and “Swingin’ Sour Apple.” Nearly 35 years later, we’re still smackin’! Do you remember your first pack of Big League Chew? Check out this gem of a commercial.


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